Frondly

Visual Identity | Typography

Frondly is an online plant store based in Vancouver BC. For the logo, they wanted something clean, modern and accessible — geared towards consumers who are interested in plants but might not necessarily be the most knowledgable or experienced with taking care of them. With this project, I deliberately put aside my bolder, expressive instincts in favour of designing a logo that felt stripped down, universal and made it clear that this store wasn’t for “plant nerds” only.