Upshot Coffee

Visual Identity | Typography

Upshot Coffee Company is a recently opened cafe in Whitby, Ontario. I was hired to do the branding and was given a very specific brief: to capture the feeling of being outdoors. I referenced everything from summer camp badges to vintage posters advertising the natural Canadian landscape (I also thought a lot about Wes Anderson’s Moonrise Kingdom). Ultimately, my goal was to make Upshot feel very much like a coffee brand while also capturing the feeling that the client wanted.